Issues with Google Analytics — Startup Analytics

Generic Google Analytics Dashboard

Google Ecosystem


  • KPIs will differ based on the type of site.
  • You can’t customise GA based on what your site does.
  • Will have to comb through the haystack of menus and irrelevant data to find the needle you are looking for.

What can be done with issues?

  • Hiring a google analytics expert in-house but may not be worth the ROI.
  • Get a consultant to help out from time to time.
  • The third option is

What is Narrative BI?

  • Personalised Insights: Adding KPIs, goals, and milestones in the tool is very easy and you get a tailored feed of insights that matters for you and your role at the company.
  • Decision Making becomes Faster: Insights can be discussed right in the tool without the hassle of constantly switching software and social media and saves you time.
  • Eliminate Dependency: Non-technical users often struggle with the time it takes to gain insight from their data. Insights without a technical team allow to reduce dependency and make teams more mobile.
  • Insights in favoured language: Narrative BI speaks the language user favours through their Natural Language Generation Engine, users can get insights in plain English.

Narrative BI on Google Analytics

Different components

Anamoly Detection

Narrative Story


  • No IT or data scientist involvement. No special skills are required.
  • It is easy to use and understand with no training or prior experience necessary.
  • Narrative BI cuts through the noise by presenting all the critical website traffic insights and metrics within a single platform.




Startups & Analytics

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Abhinav Unnam

Abhinav Unnam

Startups & Analytics

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