How to get first 1000 Customers — Startup Analytics

Why 1000 customers?

Despite being a key aspect of building something, product/tech-oriented founders discount the distribution aspect of building. The emphasis on the product and what it can do, become such a big-time sink that very little focus goes on acquiring the first set of customers. The problem can be further simplified by acquiring the first 1000 customers.

User Persona

The first step to acquiring customers is to figure out the exact specifics of who, they are. You are trying to answer some of these questions?

  • Where do they live?
  • What places do they hangout?
  • What is the typical lingo?

Where do my customer's hangout?

The next step to identify all channels or areas where this user base hangouts. The next step is to present in those areas and just going about doing the raw hustle.

  • FB Groups: Another popular hangout zone for like-minded people. From real estate search in cities to coupon hunters. Much easier to post and grow.
  • Online Forums: Lots of online forums have a similar experience as above and good to reach people.
  • Twitter: Another place to find early adopters and like-minded people. One of the best platforms for early distribution building.
  • Youtube: This is another medium that has a collection of influencers and their cult-like
  • Quora: Another Q/A platform and still very popular space to find out answers to some really interesting questions.

Distribution Channels

These are some of the ways to go about building this distribution. In the early days, it’s better to brute force things and doing organic reach. This helps in figuring out what works and also keep an eye on product-market fit.

  • Google/FB Ads: The default way to reach people is to just go after and buy traffic using Ads. But to be done right, this needs a lot more homework. Very easy to burn money without knowing what you are doing. Start small and with a defined CPC to keep tight control and then slowly increase it.
  • Email Marketing: Highly effective but a slow process. Emphasises the need to have the emails of your potential customers. Given Amazon SES and other tools, incredibly cheap as well. The big challenge with reputation management. Take time to build the base up. Great way to engage the first 1000 customers

Summary

  • Backend Analytics: Besides the obvious google analytics. Have a backend analytics tracker for users. This will help in prioritising, whom to call.

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