How to get Automated Insights from Google Analytics — Startup Analytics

  • Lots of Data Points but Few Insights: There are loads of data points, metrics and charts. This can be quite overwhelming for non-data savvy folks or the ones not familiar with the tool.
  • Wrong Insights From Google Analytics: It’s quite possible, that a non-data savvy person, could interpret and make the wrong conclusions from the data. This is worse than having no data.
  • Not Enough Budget: To deal with the above, not all teams can afford to have a full-fledged analyst in team or hire a GA consultant for the purpose.
  • AOV
  • Net Margins
  • Growth (%) and so on
  • ATC (Add to Carts)
  • Conversions
  • CAC and so on …
  • Retention
  • Buying patterns
  • App usage patterns and so on …
  • Clear Actionable Insights
  • Consistent Reports
  • And most importantly accuracy in analysis and number crunching

Why a tool like this?

  • The future belongs to fast-moving, data-driven organisations.
  • This requires teams to rely on superior tools in terms of consistent communication, rapid experimentation and accurate analysis.
  • Automate Reports
  • No specialists needed
  • Quick to setup
  • Upcoming integrations with Shopify, Pinterest and other data sources.

Startups & Analytics

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Box-Cox transformation is the magic we need

My First Data Science Project (2/5)

Comparing Divisive and Agglomerative Community Detection Algorithms

The flawless pipes of Python/ Pandas

The GraphTech Ecosystem 2019 — Part 2: Graph Analytics

Forget About IRIS and MNIST Datasets. Find Your Own

Luccro — Technical Analysis (Candlestick Pattern)

Staying on Course: Data Workflows are Your Friend

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Abhinav Unnam

Abhinav Unnam

Startups & Analytics

More from Medium

Martech Interview with Alex Chapko on Analytics platform

Boost Your Sales with Embedded Analytics

Boost Your Sales with Embedded Analytics

Explore data analytics tools and find the best fit for your business | Blogs

10 things to kick start your next marketing analytics project