Google Pay Gamification (Product Management) — Startup Analytics

  • Transactions with non-zero rewards are coloured green.
  • The sole transaction in red is the one where the offer was deterministic, available on spending a specific amount on the FreshMenu application.
  • Date Since Last: Days since the last transaction on Google Pay.
  • Transaction Value: The amount transacted through Google Pay.
  • CumTV: The Cumulative transactional value exchanged until then.
  • Reward: The corresponding cashback received.
  • CumR: Cumulative rewards earned till then.
  • Item: Whether it is a transfer to another Google Pay user or payment to some kind of service.
  • Special Offer: This column is just to identify the specific row when we got a deterministic reward.
  • Time as a component solves lots of issues for them.
  • If you transact frequently, no need to incentivise you as they have already converted you.
  • If you send it to a new person who has not transacted a lot, your likelihood of reward increases given that, you a new connection for Google Pay and also engaging someone new into the system.
  • I further strengthened the anecdotal evidence by sending some fresh transactions recently which have resulted in no rewards. Thereby, it seems like hypothesis one rather than two.

Conclusion

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Abhinav Unnam

Abhinav Unnam

Startups & Analytics

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