Not a day goes by without news about some big event happening in the ecosystem of Indian Startups. It’s either: new funding, more unicorns, IPOs or developer salaries getting out of hand in Bangalore. It has been an eventful 2021 and a long way from the days of 2015–2016 when the frequency was still very less.

What’s Happening?

A quick search on Google Trends reveals very little change in search activity. Besides the unicorn term doing very well. Not much has changed as far as the general public is concerned.

However, this does not reveal the true hyperactivity happening across the influencer…


If you build it… you may still need Google AdWords.

Jennifer Mesenbrick

In case you’re similar to most entrepreneurs, running promotions on Google is both enticing and alarming. All things considered, assuming you do it right, AdWords could change your business. Unlike things that don’t go as planned, you could burn through a huge number of dollars and get literally nothing.

So in this article, we’re going to discuss briefly Google Adwords. Such as things you should know before rolling out an ad and hence making you more familiar with the tool.

What is Google Adwords

Google AdWords is an online advertising service to…


If you are a techie and looking to partner with a good non-tech founder for your venture, hustle. There are certain qualities and traits to look for. Like businesses, there are only two types of non-tech founders: successful and non-successful!

Always deliver more than expected

Larry Page

Having done dozens of side projects and collaborate with multiple non-tech and tech (web development in this context). I have come to an understanding of what to expect from a good non-tech founder.

Force of Nature

When I refer to this term, I don’t mean the movie but a reference to the four fundamental forces of…


Tez now renamed Google Pay has been quite a successful application having clocked over 30 million transactions within 37 days of its initiation. I was though, late to the party having it installed only recently in July 2018.

Besides the cool UI and a very sleek experience, the most interesting aspect of the application is the rewards program where you get a shot at a certain amount of cash-back on making a transaction.

This rewards program has been of great intrigue given that it’s largely random and not many understand the nuances behind how the cash-back is computed for each…


Finding a tech co-founder is hard and pre-assumed to be the first step in the process of building a startup/project when in reality, it comes way down the order.

Always deliver more than expected

Larry Page

Having done dozens of side projects and collaborated with multiple non-tech and tech (web development in this context). I have come to an understanding of what building a tech project is and is not.

Every firm today is a tech and data-driven firm. This goes without saying in today’s world. …


In God, we trust. All others must bring data

W Deming

Google Analytics is one of the most popular website tracking tools and especially important for startups. It is important as they are still in the experimentation phase and setting up their direction. Despite its popularity, GA is fairly under-utilised and typically not set up properly.

The goal behind this blog is to quickly identify the key metrics to track and how to measure those using GA. Some of the metrics are fairly well known and pretty straightforward.


The most interesting thing about Food-Tech space is that every average person is expected to eat at least thrice in a day. This one fact alone ensures that there is a definite market for Box8. Especially in an IT-savvy city like Bangalore where the majority are migrants and have limited capability or will to cook. Finding a good cook is another challenge that we will get to later.

Given the scenario, you will end up ordering the majority of meals. Where there is a need, there is an app. No surprises that food delivery apps flooded the market and even…


Warren Buffet

Quant Finance is one of the toughest areas to apply Machine Learning. In recent times, it has undergone tremendous iterations and changes in terms of how things are being practised. Following there has been a constant attempt to democratize the space with several quantitative platforms in the market.

Firstly I have been involved in this space for some time through my association with WorldQuant as a research consultant. The program with an idea to democratise alpha generation was an eye-opening experience. …


Cricket has a crazy following in the sub-continent with IPL being last valued at 5.3 billion USD. This game of bat and ball largely prevalent in Commonwealth Nations is not just interesting to watch but has an equally growing analytical use case. Such much so, there seem to be courses/classes around Cricket Analytics!!

To me, cricket is a simple game. Keep it simple and just go out and play

Shane Warne

With the discrete nature of the game and the growth of IPL, the need for cricket analytics as an edge both for on-field performance and other ancillary services is…


Every time I read a management or self-help book, I find myself saying, “That’s fine, but that wasn’t really the hard thing about the situation.” The hard thing isn’t setting a big, hairy, audacious goal. The hard thing is laying people off when you miss the big goal.

Ben Horowitz

Startups are hard and ensuring that one is clear on some of the following aspects is important so the chances of failure can be brought down dramatically. That’s why here are the Startup questions for you to ask before beginning.

Founders Vs Investors

  • Understand the difference between them. No part-time co-founding.
  • Founders are…

Abhinav Unnam

Startups & Analytics

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